Bay Area · 17 grocers · Contested❄️ heat 11 · COOL
the muffin mixes aisle
Bay Area's muffin mixes aisle is a fragmented shelf spread across many brands: 86 products from 17 brands across 17 grocers. jiffy® owns the most shelf · 60% of SKUs, ahead of martha white. Verdict: contested · real competition, no single winner (opportunity 72/100).
86
products
17
brands
$6.78
avg price
$0.20-$1.46 /oz
typical range
More in Baking Mixes
Who owns the shelf
brands by share of the muffin mixes shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
61
medBrand competition
how many brands compete
41
medVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the muffin mixes products in the most Bay Area grocers · widest distribution first.
Simple Mills Almond Flour Banana Muffin & Bread Baking Mix
$8.9910 grocers
Betty Crocker Wild Blueberry Muffin and Quick Bread Mix
$2.997 grocers
KRUSTEAZ Honey Cornbread and Muffin Mix, Honey Cornbread Mix, Honey Corn Muffin Side Dish
$2.996 grocers
Bob's Red Mill Cornbread & Muffin Mix, Stone Ground
$4.496 grocers
Pamela's Cornbread & Muffin Mix
$5.596 grocers
Simple Mills Almond Flour Pumpkin Muffin & Bread Baking Mix
$8.495 grocers
Jiffy® Blueberry Muffin Mix
$1.394 grocers
Bob's Red Mill Gluten Free Muffin Mix
$5.594 grocers
Miss Jones Baking Co. Muffin & Bread Mix, Grain Free, No Added Sugar, Not Cornbread
$9.493 grocers
Simple Mills Almond Flour Baking Mix Chocolate Muffin & Cake
$9.693 grocers