Bay Area · 2 grocers · Greenfield
the foot creams aisle
Bay Area's foot creams aisle is a fragmented shelf spread across many brands: 7 products from 6 brands across 2 grocers. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
7
products
6
brands
$14.33
avg price
$3.22-$16.01 /fl oz
typical range
More in Foot Care
Who owns the shelf
brands by share of the foot creams shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
28
lowBrand competition
how many brands compete
34
medVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the foot creams products in the most Bay Area grocers · widest distribution first.
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Weleda Trial Size Skin Food Cream
$7.391 grocer
Desert Essence Foot Repair Cream, Perfect Pistachio
$11.091 grocer
Badger Foot Balm
$11.391 grocer
ShiKai Foot Cream, Unscented
$14.491 grocer
Wild Carrot Herbals Wanderlust Foot Cream
$15.991 grocer
Dr. Hauschka Deodorizing Foot Cream
$17.791 grocer
Dr. Hauschka Hydrating Foot Cream
$22.191 grocer