Bay Area · 2 grocers · Niche❄️ heat 8 · COOL
the scotch aisle
Bay Area's scotch aisle is a niche shelf with only a handful of brands: 3 products from 3 brands across 2 grocers. bruichladdich owns the most shelf · 33% of SKUs, ahead of redbreast. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 73/100).
3
products
3
brands
$45.62
avg price
$30.99-$74.89
typical range
More in Spirits
Who owns the shelf
brands by share of the scotch shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
15
lowBrand competition
how many brands compete
36
medVariety of offers
how differentiated the shelf is
33
lowTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the scotch products in the most Bay Area grocers · widest distribution first.
