Scanning the aisle…
Bay Area's tostadas aisle is a competitive shelf with clear leaders: 25 products from 6 brands across 10 grocers. los pericos owns the most shelf · 100% of SKUs. The shelf leans gluten-free · 4% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 67/100).
brands by share of the tostadas shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 0% · scores 0-100.
the tostadas products in the most Bay Area grocers · widest distribution first.







