Bay Area · 19 grocers · Fragmented🔥 heat 69 · HOT
the popsicles aisle
Bay Area's popsicles aisle is a fragmented shelf spread across many brands: 370 products from 31 brands across 19 grocers. outshine owns the most shelf · 33% of SKUs, ahead of jonnypops. Store brands hold 2%. The shelf leans plant-based · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 65/100).
370
products
31
brands
$8.28
avg price
$0.05-$0.93 /fl oz
typical range
Who owns the shelf
brands by share of the popsicles shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)12 omitted (no fl oz size)2 omitted (no image)All stores combined.
Market structure
82
highBrand competition
how many brands compete
74
highVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the popsicles products in the most Bay Area grocers · widest distribution first.
JonnyPops Organic, Rainbow Fruit Stacks, Frozen Pops
$6.6912 grocers
Outshine Mango Frozen Fruit Bars
$4.3910 grocers
JonnyPops Organic Watermelon
$6.9910 grocers
GoodPop Strawberry Lemonade, Frozen Fruit Bars
$4.799 grocers
GoodPop Watermelon, Frozen Fruit Pops
$4.798 grocers
Outshine Lime Frozen Fruit Bars
$4.397 grocers
Outshine Strawberry Frozen Fruit Bars
$4.397 grocers
Outshine Tangerine Fruit Bars
$6.497 grocers
Popsicle Original Fudge Pops No Sugar Added
$6.997 grocers
JonnyPops Organic Cotton Candy Cloud Frozen Pops
$6.997 grocers
