Bay Area · 4 grocers · Greenfield
the wine-based cocktails aisle
Bay Area's wine-based cocktails aisle is a fragmented shelf spread across many brands: 28 products from 9 brands across 4 grocers. buzzballz owns the most shelf · 29% of SKUs, ahead of little sun. Verdict: greenfield · wide open · room for a new brand (opportunity 74/100).
28
products
9
brands
$11.05
avg price
$4.69-$22.99
typical range
More in Cocktails
Who owns the shelf
brands by share of the wine-based cocktails shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
39
medBrand competition
how many brands compete
46
medVariety of offers
how differentiated the shelf is
16
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the wine-based cocktails products in the most Bay Area grocers · widest distribution first.
Red Wine & Cola Calimocho
$4.992 grocers
Calimocho Blanco and Soda
$4.992 grocers
BuzzBallz Berry Cherry Limeade Cocktail,187ml, 30 Proof (15% ABV)
$4.691 grocer
ViBE Twisted Sips Cherry Limeade Tetra
$4.691 grocer
ViBE Twisted Sips Blue Raspberry Lemonade Tetra
$4.691 grocer
ViBE Twisted Sips Peach Tetra
$4.691 grocer
BuzzBallz Lime 'Rita Chiller
$4.691 grocer
BuzzBallz Choc Tease Wine Chiller, 187ml, 30 Proof (15% ABV)
$4.691 grocer
BuzzBallz Strawberry 'Rita
$4.691 grocer
BuzzBallz Pineapple Colada Chiller
$4.691 grocer