Bay Area · 6 grocers · Leader-led❄️ heat 21 · COOL
the frozen pies aisle
Bay Area's frozen pies aisle is a competitive shelf with clear leaders: 24 products from 6 brands across 6 grocers. edwards owns the most shelf · 43% of SKUs, ahead of mrs. smith's. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 78/100).
24
products
6
brands
$11.87
avg price
$3.99-$25.01
typical range
More in Frozen Desserts
Who owns the shelf
brands by share of the frozen pies shelf.
How it's positioned
Market structure
28
lowBrand competition
how many brands compete
40
medVariety of offers
how differentiated the shelf is
38
medTop-brand grip
how much a few brands dominate
78
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the frozen pies products in the most Bay Area grocers · widest distribution first.
Marie Callender's Dutch Apple Pie Ready to Bake Frozen Dessert
$11.993 grocers
Marie Callender's Pumpkin Pie Ready to Bake Frozen Dessert
$13.293 grocers
Marie Callender's Chocolate Satin Mini Pies Frozen Dessert
$4.992 grocers
Marie Callender's Razzleberry Fruit Pie Ready to Bake Frozen Dessert
$11.992 grocers
Marie Callender's Apple Pie Frozen Dessert
$3.991 grocer
Edwards Frozen Key Lime Dessert Pie Slices
$4.691 grocer
Edwards Singles Desserts Choc Crème Pie Slices
$4.691 grocer
Marie Callender's Coconut Cream Mini Pies Frozen Dessert
$5.091 grocer
Sara Lee Salted Caramel Peach Fruit Cobbler
$7.991 grocer
Edwards Chocolate Crème Pie
$7.991 grocer