Bay Area · 18 grocers · Contested❄️ heat 26 · COOL
the canned jalapenos aisle
Bay Area's canned jalapenos aisle is a fragmented shelf spread across many brands: 100 products from 19 brands across 18 grocers. hatch owns the most shelf · 35% of SKUs, ahead of embasa. Store brands hold 2%. The shelf leans vegan · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 60/100).
100
products
19
brands
$4.31
avg price
$0.26-$0.74 /oz
typical range
More in Canned Peppers
Who owns the shelf
brands by share of the canned jalapenos shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)All stores combined.
Market structure
65
medBrand competition
how many brands compete
75
highVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the canned jalapenos products in the most Bay Area grocers · widest distribution first.
Jeff's Garden Sliced Tamed™ Jalapeño Peppers
$3.999 grocers
Mezzetta Sliced Hot Jalapeño Peppers
$4.299 grocers
HATCH Jalapeno, Organic, Nacho Sliced
$3.997 grocers
Mezzetta Sliced Tamed™ Jalapeño Peppers
$4.497 grocers
Ortega Jalapenos, Hot, Diced
$1.996 grocers
HATCH Nacho Sliced Jalapenos
$1.795 grocers
HATCH Jalapenos, Nacho Sliced
$3.095 grocers
EMBASA Sliced Jalapenos Escabeche, 7 oz.
$1.694 grocers
La Costeña Jalapeno Nacho Slices, Pickled
$3.393 grocers
Jeff's Garden Sliced Hot Jalapeño Peppers
$3.993 grocers
