Bay Area · 20 grocers · Contested🔥 heat 84 · HOT
the elbow pasta aisle
Bay Area's elbow pasta aisle is a fragmented shelf spread across many brands: 91 products from 27 brands across 20 grocers. labonn'e owns the most shelf · 100% of SKUs. Store brands hold 3%. The shelf leans vegetarian · 5% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 61/100).
91
products
27
brands
$5.74
avg price
$0.21-$0.72 /oz
typical range
More in Pasta
Who owns the shelf
brands by share of the elbow pasta shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Vegetarian
5%
Plant-Based
5%
Vegan
3%
Organic
3%
Market structure
78
highBrand competition
how many brands compete
66
medVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the elbow pasta products in the most Bay Area grocers · widest distribution first.
De Cecco Elbows, No. 81
$3.4610 grocers
Flour + Water Organic Bronze Die Cut Elbow Macaroni
$6.499 grocers
Barilla Elbows - Non-GMO Pasta Made with Durum Wheat Semolina & Kosher Certified
$1.995 grocers
Bionaturae Rice & Lentil Pasta, Gluten Free, Organic, Elbows
$4.695 grocers
Rummo Elbows, No. 160
$4.194 grocers
CADIA Brown Rice Pasta, Gluten-Free, Macaroni
$3.293 grocers
Ancient Harvest Organic Corn, Rice and Quinoa Pasta Elbows
$4.893 grocers
Dolce Italia Foods Macaroni, Elbow
$6.693 grocers
Marella Maccheroni Pugliesi Pasta
$7.193 grocers
Rustichella D'abruzzo Pasta
$7.793 grocers