the fruit juice & blends aisle
Bay Area's fruit juice & blends aisle is a fragmented shelf spread across many brands: 1,406 products from 137 brands across 23 grocers. r.w. knudsen family owns the most shelf · 21% of SKUs, ahead of lakewood organic. Store brands hold 1%. The shelf leans organic · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 56/100).
More in Juice
Who owns the shelf
brands by share of the fruit juice & blends shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the fruit juice & blends products in the most Bay Area grocers · widest distribution first.
