San Francisco · 2 grocers · Leader-led
the quick oats aisle
San Francisco's quick oats aisle is a competitive shelf with clear leaders: 27 products from 6 brands across 2 grocers. bob's red mill owns the most shelf — 33% of SKUs, ahead of nature's path. The shelf leans dairy-free — 33% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 61/100).
27
products
6
brands
$5.63
avg price
$3.29–$10.50
typical range
More in Oats
Who owns the shelf
brands by share of the quick oats shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
33%
Vegan
33%
Organic
30%
Gluten-Free
30%
High fiber
30%
Seed-Oil-Free
30%
Low sugar
15%
Blood-Sugar Aware
4%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
28
lowBrand competition
how many brands compete
77
highVariety of offers
how differentiated the shelf is
26
lowTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.