the frozen beef burgers aisle
Bay Area's frozen beef burgers aisle is a fragmented shelf spread across many brands: 24 products from 12 brands across 9 grocers. holten's beef burger owns the most shelf · 20% of SKUs, ahead of holten's chop house steak burgers. Store brands hold 25%. The shelf leans dairy-free · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 65/100).
More in Frozen Meat
Who owns the shelf
brands by share of the frozen beef burgers shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 25% · scores 0-100.
Top products
the frozen beef burgers products in the most Bay Area grocers · widest distribution first.
