Bay Area · 6 grocers · Contested
the hard cider aisle
Bay Area's hard cider aisle is a fragmented shelf spread across many brands: 40 products from 15 brands across 6 grocers. golden state cider owns the most shelf · 28% of SKUs, ahead of far west cider. The shelf leans gluten-free · 8% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 74/100).
40
products
15
brands
$12.80
avg price
$0.09-$0.83 /fl oz
typical range
More in Alcohol
Who owns the shelf
brands by share of the hard cider shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)7 omitted (no fl oz size)1 omitted (no image)All stores combined.
Market structure
57
medBrand competition
how many brands compete
61
medVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the hard cider products in the most Bay Area grocers · widest distribution first.
Golden State Cider Mighty Dry
$4.893 grocers
Far West Cider You Guava Be Kidding Me
$6.492 grocers
The Far West Cider Co. Nu Dry Extremely Fresh Cider
$6.492 grocers
Son of Man Beti
$7.092 grocers
Sincere Cider Dry Cider
$4.891 grocer
Golden State Cider Brut
$4.991 grocer
Yonder Dry Hard Cider
$5.291 grocer
Yonder Cider Palisades Cider
$5.291 grocer
Artifact Cider Project Wolf at the Door Bittersharp Craft Cider
$5.491 grocer
Son Of Man Natural Cider
$10.891 grocer
