San Francisco · 3 grocers · Greenfield
the hard ciders aisle
San Francisco's hard ciders aisle is a competitive shelf with clear leaders: 23 products from 6 brands across 3 grocers. golden state cider owns the most shelf — 39% of SKUs, ahead of far west cider. The shelf leans gluten-free — 13% of SKUs carry that claim. Verdict: greenfield — wide open — room for a new brand (opportunity 70/100).
23
products
6
brands
$10.22
avg price
$4.89–$21.39
typical range
Who owns the shelf
brands by share of the hard ciders shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
13%
Low-Carb
4%
Weight Management
4%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
28
lowBrand competition
how many brands compete
61
medVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.