Reading the shelf…
Amy's Kitchen is a family-owned American company that specializes in organic and non-GMO convenience and frozen foods. Founded in 1987, the brand is known for its commitment to high-quality ingredients and offers a wide range of vegetarian products, many of which are also vegan and gluten-free.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 19 of 24 Bay Area grocers. how many stores stock the brand.
139 products in the catalog. how deep the product line is (saturating).
spans 14 categories · 22 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Amy's Kitchen (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Amy's Kitchen · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Amy's Kitchen in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Amy's Kitchen product in stock, cheapest first.








































Bay Area grocers where neither the digital catalog nor our shelf photos show Amy's Kitchen· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Amy's Kitchen Thai Coconut Soup · its most-distributed SKU (15 doors) in Canned Soup, the biggest opening. The closest open door is World Market.
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 64% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
50 storefronts across 19 grocers carry it · tap a pin to open the store.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Amy's Kitchenthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Chocolate Candies, Frozen Asian Meals, Frozen Breakfast Burritos · +16 more
open here: Canned Baked Beans, Canned Chili, Canned Soup · +16 more
open here: Chocolate Candies, Frozen Asian Meals, Frozen Breakfast Pockets and Sandwiches · +9 more
open here: Canned Baked Beans, Chocolate Candies, Frozen Breakfast Pockets and Sandwiches · +7 more
open here: Canned Refried Beans, Canned Soup, Chocolate Candies · +7 more
open here: Chocolate Candies, Frozen Breakfast Burritos, Frozen Breakfast Pockets and Sandwiches · +6 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Amy's Kitchen sells it elsewhere but has no SKU here.