bob's red mill
Bob's Red Mill is a renowned American brand known for its whole-grain foods, founded in 1978 by Bob and Charlee Moore. Based in Milwaukie, Oregon, the company is celebrated for its commitment to traditional stone grinding methods and high-quality, less-processed foods. In 2010, Bob Moore transferred ownership to the employees, making it 100% employee-owned.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 22 of 24 Bay Area grocers. how many stores stock the brand.
210 products in the catalog. how deep the product line is (saturating).
spans 25 categories · 51 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Bob's Red Mill (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Bob's Red Mill · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
The lineup
every Bob's Red Mill product in stock, cheapest first.
Sold at
Find Bob's Red Mill online
Where to find Bob's Red Mill · Bay Area
Opportunities
Grow where it's already stocked
Bay Area stores already carrying Bob's Red Millthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: 00 Flour, Baking Powder, Coconut Morsels · +10 more
