Reading the shelf…
Bob's Red Mill is a renowned American brand known for its whole-grain foods, founded in 1978 by Bob and Charlee Moore. Based in Milwaukie, Oregon, the company is celebrated for its commitment to traditional stone grinding methods and high-quality, less-processed foods. In 2010, Bob Moore transferred ownership to the employees, making it 100% employee-owned.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 22 of 24 Bay Area grocers. how many stores stock the brand.
210 products in the catalog. how deep the product line is (saturating).
spans 25 categories · 51 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Bob's Red Mill (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Bob's Red Mill · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
every Bob's Red Mill product in stock, cheapest first.








































Bay Area stores already carrying Bob's Red Millthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: 00 Flour, Baking Powder, Coconut Morsels · +10 more
~8% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 33% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
66 storefronts across 22 grocers carry it · tap a pin to open the store.
open here: 00 Flour, Biscuit Mixes, Boxed Potato Sides · +8 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Bob's Red Mill sells it elsewhere but has no SKU here.