Berkeley Bowl
Berkeley Bowl is a well-known grocery retailer located in Berkeley, California, with a reputation for offering a wide variety of products, including many unique and exotic items. It is particularly popular for its extensive selection of fresh produce and specialty foods. The store caters to a diverse clientele, emphasizing sustainability and community engagement through initiatives like pop-up events and a zero-waste policy.
carries 18,030 products from 3,782 brands across 307 aisles.
Retailer Power
Retailer Power (0-100) blends four signals of Berkeley Bowl’s market presence, measured against the widest Bay Area grocer we track.
carries 3,778 brands. how broad the brand lineup is, against the widest SF grocer.
18,030 products on the shelf. how deep the total selection runs.
spans 307 categories. how much of a full shop it covers.
Portfolio profile
What this store’s assortment leans toward, indexed against other Bay Area grocers.
Share of the assortment carrying organic, non-GMO, or clean-label claims.
How the range scores on nutrient quality — sugar, sodium, fiber, protein, saturated fat, and seed oils.
The average brand power of what sits on the shelf — established, high-demand names vs the long tail.
Products that would thrive here
the strongest prospective adds Berkeley Bowl doesn’t carry yet · scored on how much the buyer values the category, how differentiated the product would be on the shelf, whether its price band fits, and whether it matches the store’s values.
destination category (deep plant-based milk buyer, 54 SKUs), mid price fits, clean matches store, proven at similar stores (Rainbow Grocery Cooperative, Woodlands)
destination category (deep fermented drinks buyer, 121 SKUs), value price fits, organic matches store, proven at similar stores (Mollie Stone's Markets, Rainbow Grocery Cooperative)
2 stores
Berkeley Bowl’s current locations.
Distinctive to Berkeley Bowl
Emerging and independent brands distinctive to this store — few other tracked grocers carry them.
Own brands
private-label lines carried under this store.
Most similar stores
grocers most like Berkeley Bowl overall, scored by blending shared brands (distinctive ones count more) with store count, so grocers of similar scale and type rank higher. Score is a 0–100 index vs the closest pair in Bay Area.
