cal-organic
Cal-Organic Farms is a leading American brand known for its certified organic vegetables, offering over 65 varieties of seasonal and year-round produce. Founded in 1984 by the Duncan family, the company is headquartered in Bakersfield, California, and is committed to sustainable farming practices.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 19 of 24 Bay Area grocers. how many stores stock the brand.
33 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Cal-organic (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Cal-organic · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Cal-organic in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Cal-organic lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Cal-organic online
Where to find Cal-organic · Bay Area
Opportunities
New doors · no Cal-organic in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Cal-organic· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Cal-Organic Farms Organic Peeled Carrots · its most-distributed SKU (13 doors) in Baby Carrots, the biggest opening. The closest open door is Target · 1 rival already on that shelf.