purely elizabeth
Purely Elizabeth is a natural and organic food company that focuses on nutrient-rich breakfast and snack products. Founded in 2009 by Elizabeth Stein, the brand is committed to using superfood ingredients and eco-conscious practices.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 20 of 24 Bay Area grocers. how many stores stock the brand.
49 products in the catalog. how deep the product line is (saturating).
spans 5 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Purely Elizabeth (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Purely Elizabeth · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Purely Elizabeth in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Purely Elizabeth product in stock, cheapest first.
Sold at
Find Purely Elizabeth online
Where to find Purely Elizabeth · Bay Area
Opportunities
New doors · no Purely Elizabeth in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Purely Elizabeth· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Purely Elizabeth Original Ancient Grain Granola, Organic · its most-distributed SKU (15 doors) in Granola, the biggest opening. The closest open door is Driver's Market · 2 rivals already on that shelf.
