mi rancho
Mi Rancho is a family-owned company that has been producing premium tortillas, chips, and salsas since 1939. Based in Elk Grove, California, the brand emphasizes quality and sustainability by sourcing organic, non-GMO ingredients from local farmers in the Sacramento Valley.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 2 aisles. how many aisles the brand plays in (saturating).
~14% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 39% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Mi Rancho (full bar = 100% of the shelf), grouped by department.
The lineup
every Mi Rancho product in stock, cheapest first.
