mission
Mission Foods is a prominent manufacturer specializing in tortillas, wraps, chips, and other Mexican food products. Established in 1977 and headquartered in Irving, Texas, the brand is known for its diverse range of offerings, including low carb and gluten-free options.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 2 aisles. how many aisles the brand plays in (saturating).
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 44% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Mission (full bar = 100% of the shelf), grouped by department.
The lineup
every Mission product in stock, cheapest first.
