mrs. meyer's clean day
Mrs. Meyer's Clean Day offers a range of household cleaning and personal care products inspired by the founder's mother, an avid gardener. Established in 1999 and headquartered in Racine, Wisconsin, the brand focuses on plant-derived ingredients and sustainable sourcing practices.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 4 aisles. how many aisles the brand plays in (saturating).
~15% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 61% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Mrs. Meyer'S Clean Day (full bar = 100% of the shelf), grouped by department.
The lineup
every Mrs. Meyer'S Clean Day product in stock, cheapest first.
