aura cacia
Aura Cacia is a brand dedicated to natural and organic personal care products, with a strong focus on essential oils. Founded in 1982, the brand emphasizes ethical and sustainable sourcing practices, supporting local communities and women's cooperatives worldwide.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~47% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 44% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Aura Cacia (full bar = 100% of the shelf), grouped by department.
The lineup
every Aura Cacia product in stock, cheapest first.
