bianco dinapoli
Bianco DiNapoli is an American brand that specializes in organic canned tomato products, founded in 2010 through a collaboration between tomato processor Rob DiNapoli and chef Chris Bianco. The brand emphasizes sustainability and quality, sourcing tomatoes from local farmers in Northern California.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~11% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 48% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Bianco Dinapoli (full bar = 100% of the shelf), grouped by department.
The lineup
every Bianco Dinapoli product in stock, cheapest first.
