de cecco
De Cecco is a prestigious Italian brand established in 1886, known for its high-quality pasta and related food products. The company prides itself on using premium durum wheat and maintaining strict quality control throughout its production process.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
29 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~10% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 18% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are De Cecco (full bar = 100% of the shelf), grouped by department.
The lineup
every De Cecco product in stock, cheapest first.
