gomacro
GoMacro is a Wisconsin-based company that specializes in organic, plant-based nutrition bars, founded in 2004 by a mother-daughter team. The brand is committed to sustainability and responsible sourcing, offering a variety of products that cater to health-conscious consumers.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
17 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~9% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 34% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Gomacro (full bar = 100% of the shelf), grouped by department.
The lineup
every Gomacro product in stock, cheapest first.
