the republic of tea
The Republic of Tea is a premium American tea company founded in 1992, known for its high-quality teas and commitment to ethical sourcing. Headquartered in Larkspur, California, the brand emphasizes organic and sustainable practices in its product offerings.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 1 of 3 San Francisco grocers. how many stores stock the brand.
23 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~6% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 27% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are The Republic Of Tea (full bar = 100% of the shelf), grouped by department.
The lineup
every The Republic Of Tea product in stock, cheapest first.
