Reading the shelf…
4Sisters is a women-owned brand specializing in sustainably grown rice products. The brand offers a variety of rice types, including organic and non-GMO options, with a focus on farm-to-table quality. Their products are cultivated in the United States and emphasize a commitment to environmental sustainability and community betterment.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are 4sisters (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as 4sisters · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to 4sisters in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full 4sisters lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.






8 storefronts across 4 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show 4sisters· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with 4Sisters Tony Tomato Kids Pouch, White Rice · its most-distributed SKU (1 door) in Boxed Grain Meal & Sides, the biggest opening. The closest open door is United Markets · 3 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 56% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: lundberg family farms, cadia, true origin foods
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying 4sistersthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Boxed Grain Meal & Sides, Brown Rice, Other Rice
open here: Boxed Grain Meal & Sides, Other Rice
open here: Boxed Grain Meal & Sides
open = the store meaningfully carries that category (real depth, not a token SKU) and 4sisters sells it elsewhere but has no SKU here.