5-hour Energy at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
5-hour Energy is a brand specializing in energy supplements, particularly known for its energy shots.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Berry Energy Shot in Energy Shots.
Fairfax Market stocks energy shots thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is energy shots: Fairfax Market stocks only 4 there, so 5-hour ENERGY Berry Energy Shot stands out rather than blending in.
Fairfax Market merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
enters a thin energy shots shelf as a point of difference.
The full runway
Every category 5-hour Energy plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 9 SKUs. Room to widen the line.
What to bring to expand
5-hour Energy’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
