aidells
Aidells is a premium food brand known for its artisanal sausages and meatballs, founded in 1983 by Chef Bruce Aidells in San Leandro, California. The brand is celebrated for its innovative flavor combinations and commitment to using all-natural ingredients, ensuring minimal processing and no artificial additives.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 1 of 3 San Francisco grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 22% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Aidells (full bar = 100% of the shelf), grouped by department.
The lineup
every Aidells product in stock, cheapest first.
