Archer at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 15 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Turkey Jerky, Hickory Smoke in Meat Jerky.
Sprouts Farmers Market stocks meat jerky thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
Sprouts Farmers Market carries meat jerky in real depth, 90 SKUs against a fleet median of 21, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Sprouts Farmers Market merchandises 1 of the 1 category the brand sells.
grass-fed, pasture-raised against the store's assortment lean.
brand excitement 60/100.
the categories it plays in are already deep here.
The full runway
Every category Archer plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 15 of 22 SKUs. Room to widen the line.
How it prices
Where it would price in meat jerky. Each dot is a product on the shelf, by its cost per oz (hover for which). Archer (orange) sits well above the shelf.
What to bring to expand
Archer’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
