Reading the shelf…
AriZona Beverages is a leading producer of iced teas, juice cocktails, and energy drinks, known for its wide variety of flavors and iconic packaging. The brand emphasizes natural ingredients, avoiding artificial colors and flavors in its products. AriZona's offerings include popular items like Green Tea with Ginseng and Honey, Southern Style Real Brewed Sweet Tea, and various fruit juice cocktails.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 8 of 24 Bay Area grocers. how many stores stock the brand.
42 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 9 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Arizona (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Arizona · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Arizona in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Arizona product in stock, cheapest first.







































Bay Area grocers where neither the digital catalog nor our shelf photos show Arizona· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with AriZona Watermelon Fruit Juice Cocktail · its most-distributed SKU (4 doors) in Fruit Juice Blends, the biggest opening. The closest open door is United Markets · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 3% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
29 storefronts across 8 grocers carry it · tap a pin to open the store.
already on that shelf: snapple, pure leaf, tejava
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Arizonathat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Bottled Black Tea, Mango Juice, Non-Alcoholic Cocktails · +2 more
open here: Fruit Juice Blends, Fruit Punch Drinks, Mango Juice · +1 more
open here: Fruit Juice Blends, Mango Juice, Sparkling Juice
open here: Bottled Half Tea Half Lemonade, Non-Alcoholic Cocktails
open here: Other Bottled Teas, Sparkling Juice
open here: Sparkling Juice
open = the store meaningfully carries that category (real depth, not a token SKU) and Arizona sells it elsewhere but has no SKU here.