Reading the shelf…
Arm & Hammer is a versatile brand known for its baking supplies and cat supplies, particularly baking soda and clumping cat litter. The brand offers a range of products that include baking soda for household use and various types of cat litter designed to control odors and provide easy cleaning solutions. Arm & Hammer emphasizes sustainability, with its baking soda being Carbon Neutral certified.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Arm & Hammer (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Arm & Hammer · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Arm & Hammer in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Arm & Hammer lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.















Bay Area stores already carrying Arm & Hammerthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 39% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
30 storefronts across 14 grocers carry it · tap a pin to open the store.
open here: Adult Toothpaste
open = the store meaningfully carries that category (real depth, not a token SKU) and Arm & Hammer sells it elsewhere but has no SKU here.