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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Baabu Foods · shelf presence & positioning · The Aisle Company

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brand

Baabu Foods

Baabu Foods is an emerging brand · 6 products in the catalog, not yet seen at a tracked Bay Area grocer.

emerging brand · 6 products in catalog · not yet at a tracked Bay Area retailer

The lineup

the full Baabu Foods lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

Saffron Chai Mix

not on SF shelves yet

not on SF shelves yet

Pistachio Cardamom Spread

not on SF shelves yet

not on SF shelves yet

Baabu Gift Box (all products)

not on SF shelves yet

Za'atar Cashews

not on SF shelves yet