Reading the shelf…
Barebells is a functional food brand specializing in protein-enriched snacks and drinks. Founded in 2016, the brand offers a variety of high-protein bars, milkshakes, and drinkable meals that serve as tasty alternatives to traditional snacks and meals. Their products are known for being high in protein and containing no added sugar, catering to those seeking nutritious yet flavorful options.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
20 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Barebells (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Barebells · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Barebells in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Barebells product in stock, cheapest first.




















Bay Area grocers where neither the digital catalog nor our shelf photos show Barebells· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Barebells Protein Bar, Caramel Cashew · its most-distributed SKU (8 doors) in Protein Bars, the biggest opening. The closest open door is Mill Valley Market · 5 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 69% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
42 storefronts across 12 grocers carry it · tap a pin to open the store.
already on that shelf: perfect bar, aloha, rxbar
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Barebellsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Protein Drinks
open here: Protein Drinks
open here: Protein Drinks
open here: Protein Bars
open here: Protein Drinks
open here: Protein Drinks
open = the store meaningfully carries that category (real depth, not a token SKU) and Barebells sells it elsewhere but has no SKU here.