barilla
Barilla is a renowned Italian brand specializing in a wide range of pasta and sauces. Founded in 1877 in Parma, Italy, Barilla offers products such as traditional pasta, gluten-free options, and a variety of sauces. The brand is known for its commitment to quality ingredients and authentic Italian flavors.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
51 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 22 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Barilla (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Barilla · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Barilla in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Barilla product in stock, cheapest first.
Sold at
Find Barilla online
Where to find Barilla · Bay Area
Opportunities
New doors · no Barilla in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Barilla· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Barilla Spaghetti - Non-GMO Pasta Made with Durum Wheat Semolina & Kosher Certified · its most-distributed SKU (10 doors) in Spaghetti Pasta, the biggest opening. The closest open door is Luke's Local · 5 rivals already on that shelf.
