better balance
Better Balance runs 3 products across 3 categories, stocked in a single Bay Area grocer. Its biggest footprint is frozen ethnic foods, at 1% of the shelf. A niche presence · Brand Power 15/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Better Balance (full bar = 100% of the shelf), grouped by department.
The lineup
every Better Balance product in stock, cheapest first.
Sold at
Where to find Better Balance · Bay Area
5 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Better Balance· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Better Balance Chicken, Salsa Verde · its most-distributed SKU (1 door) in Frozen Latin And Hispanic Foods, the biggest opening. The closest open door is Berkeley Bowl.