big spoon roasters
Big Spoon Roasters is an artisan food company based in Hillsborough, North Carolina, known for its handcrafted nut butters and snack bars. Founded in 2011, the brand emphasizes ethical sourcing and sustainability, offering innovative flavors and products, including a unique peanut butter for dogs.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
21 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 7 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Big Spoon Roasters (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Big Spoon Roasters · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Big Spoon Roasters in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Big Spoon Roasters product in stock, cheapest first.
Sold at
Find Big Spoon Roasters online
Where to find Big Spoon Roasters · Bay Area
19 storefronts across 6 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Big Spoon Roasters in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Big Spoon Roasters· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Big Spoon Roasters Nut Butter · its most-distributed SKU (3 doors) in Peanut Butter, the biggest opening. The closest open door is Berkeley Bowl · 5 rivals already on that shelf.
