bigelow
Bigelow Tea is a family-owned American company specializing in the production of high-quality teas. With over 80 years of experience, Bigelow offers a diverse range of tea products, including black, green, and herbal teas, as well as specialty blends for wellness and relaxation. The company is committed to sustainability and is certified as a B Corporation and women-owned business.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
59 products in the catalog. how deep the product line is (saturating).
spans 1 category · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Bigelow (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Bigelow · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Bigelow in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Bigelow product in stock, cheapest first.
Sold at
Find Bigelow online
Where to find Bigelow · Bay Area
Opportunities
New doors · no Bigelow in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Bigelow· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Bigelow Earl Grey Black Tea Blend · its most-distributed SKU (12 doors) in Black Tea, the biggest opening. The closest open door is World Market · 3 rivals already on that shelf.
