blue moon
Blue Moon runs 3 products across 1 category, stocked in 2 of 24 Bay Area grocers. Its biggest footprint is beer, at 1% of the shelf. A niche presence · Brand Power 12/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Blue Moon (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Blue Moon · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Blue Moon in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Blue Moon product in stock, cheapest first.
Sold at
Where to find Blue Moon · Bay Area
3 storefronts across 2 grocers carry it · tap a pin to open the store.