Reading the shelf…
Bolthouse Farms is a vertically integrated farm company known for its range of refrigerated beverages, salad dressings, and baby carrots. Established in 1915, the brand offers a variety of products including 100% fruit juice smoothies, protein-rich beverages, and creamy salad dressings. Their product line emphasizes natural ingredients and functional nutrition, catering to health-conscious consumers.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
46 products in the catalog. how deep the product line is (saturating).
spans 6 categories · 13 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Bolthouse Farms (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Bolthouse Farms · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Bolthouse Farms in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Bolthouse Farms product in stock, cheapest first.








































Bay Area grocers where neither the digital catalog nor our shelf photos show Bolthouse Farms· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Bolthouse Farms Mocha Cappuccino Coffee Beverage · its most-distributed SKU (5 doors) in Coffee Drinks, the biggest opening. The closest open door is Woodlands · 4 rivals already on that shelf.
~6% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 40% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
30 storefronts across 10 grocers carry it · tap a pin to open the store.
already on that shelf: briannas, naked, primal kitchen
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Bolthouse Farmsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Blue Cheese Dressing, Bottled Chai Tea, Caesar Dressing · +9 more
open here: Blue Cheese Dressing, Caesar Dressing, Coffee Drinks · +8 more
open here: Blue Cheese Dressing, Bottled Chai Tea, Caesar Dressing · +7 more
open here: Blue Cheese Dressing, Bottled Chai Tea, Caesar Dressing · +7 more
open here: Blue Cheese Dressing, Bottled Chai Tea, Caesar Dressing · +4 more
open here: Bottled Chai Tea, Coffee Drinks, Honey Mustard Dressing · +3 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Bolthouse Farms sells it elsewhere but has no SKU here.