Reading the shelf…
Bonne Maman is a French brand celebrated for its traditional, homemade-style jams, marmalades, and desserts. Established in 1971, the brand emphasizes quality and authenticity, using only the finest natural ingredients without artificial additives.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 20 of 24 Bay Area grocers. how many stores stock the brand.
49 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 10 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Bonne Maman (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Bonne Maman · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Bonne Maman in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Bonne Maman product in stock, cheapest first.








































Bay Area grocers where neither the digital catalog nor our shelf photos show Bonne Maman· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Bonne Maman Strawberry Preserves · its most-distributed SKU (17 doors) in Fruit Preserves, the biggest opening. The closest open door is Driver's Market · 2 rivals already on that shelf.
~6% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 35% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
43 storefronts across 20 grocers carry it · tap a pin to open the store.
already on that shelf: dalmatia, rigoni di asiago
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Bonne Mamanthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Hazelnut Spread, Jams and Jellies, Pie Fillings · +1 more
open here: Fruit Spreads, Jams and Jellies, Other Packaged Treats · +1 more
open here: Fruit Spreads, Hazelnut Spread, Pie Fillings
open here: Fruit Preserves, Fruit Spreads, Jams and Jellies
open here: Fruit Curds, Tarts
open here: Other Packaged Treats, Tarts
open = the store meaningfully carries that category (real depth, not a token SKU) and Bonne Maman sells it elsewhere but has no SKU here.