Reading the shelf…
Boulder Canyon is a snack brand known for its kettle-cooked potato chips and healthier snack options, founded in 1994 in Boulder, Colorado. The brand emphasizes quality ingredients, using premium oils like olive and avocado oil, and has gained popularity for its commitment to health-conscious consumers.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 20 of 24 Bay Area grocers. how many stores stock the brand.
56 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Boulder Canyon (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Boulder Canyon · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Boulder Canyon in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Boulder Canyon product in stock, cheapest first.







































Bay Area grocers where neither the digital catalog nor our shelf photos show Boulder Canyon· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Boulder Canyon Potato Chips, Kettle Style, Classic Sea Salt, Avocado Oil · its most-distributed SKU (17 doors) in Potato Chips, the biggest opening. The closest open door is Driver's Market · 2 rivals already on that shelf.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 37% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
49 storefronts across 20 grocers carry it · tap a pin to open the store.
already on that shelf: torres, kettle brand
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Boulder Canyonthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Puff Chips, Tortilla Chips, Variety Pack Chips
open here: Puff Chips, Tortilla Chips, Variety Pack Chips
open here: Puff Chips, Tortilla Chips, Variety Pack Chips
open here: Puff Chips, Tortilla Chips
open here: Puff Chips, Tortilla Chips
open here: Puff Chips, Tortilla Chips
open = the store meaningfully carries that category (real depth, not a token SKU) and Boulder Canyon sells it elsewhere but has no SKU here.