Brooklyn Biltong at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Brooklyn Biltong offers a range of air-dried beef snacks inspired by the South African tradition of biltong.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Peri Peri Chili in Meat Jerky.
United Markets stocks meat jerky thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
United Markets merchandises 1 of the 1 category the brand sells.
grass-fed, keto, paleo against the store's assortment lean.
brand excitement 70/100.
maps onto categories the store already runs.
The full runway
Every category Brooklyn Biltong plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in meat jerky. Each dot is a product on the shelf, by its cost per oz (hover for which). Brooklyn Biltong (orange) sits well above the shelf.
What to bring to expand
Brooklyn Biltong’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →