Reading the shelf…
Brown Cow® is an American brand known for its whole milk, cream-top yogurts, founded in 1973 in Ithaca, New York. The brand emphasizes high-quality ingredients sourced from family-owned farms in Vermont, ensuring non-GMO practices and no artificial additives.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
11 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Brown Cow® (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Brown Cow® · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Brown Cow® in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Brown Cow® product in stock, cheapest first.











Bay Area grocers where neither the digital catalog nor our shelf photos show Brown Cow®· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Brown Cow® Brown Cow Cream Top Vanilla Whole Milk Yogurt, 32 oz. Carton – Creamy, Delicious Yogurt · its most-distributed SKU (14 doors) in Traditional Yogurt, the biggest opening. The closest open door is Driver's Market · 2 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 29% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
30 storefronts across 14 grocers carry it · tap a pin to open the store.
already on that shelf: clover sonoma, bellwether farms
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.