burt's bees
Burt's Bees is a leading natural skincare brand known for its commitment to using high percentages of natural ingredients in its products. The brand offers a wide range of personal care items, including face lotions, creams, and cleansers, often featuring ingredients like aloe, rice milk, and shea butter. Burt's Bees is recognized for its eco-friendly practices and is Leaping Bunny certified, indicating its commitment to cruelty-free products.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
32 products in the catalog. how deep the product line is (saturating).
spans 8 categories · 10 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Burt's Bees (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Burt's Bees · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Burt's Bees in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Burt's Bees lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Burt's Bees online
Where to find Burt's Bees · Bay Area
9 storefronts across 4 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Burt's Bees in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Burt's Bees· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Burt's Bees Micellar Coconut & Lotus Facial Towelettes, 99% Natural Origin; All Skin Types · its most-distributed SKU (2 doors) in Facial Wipes, the biggest opening. The closest open door is Luke's Local.
