Reading the shelf…
Cadia is a grocery brand that focuses on natural and organic food products, offering over 280 items across more than 40 categories. Founded in 2010 and owned by KeHE Distributors LLC, Cadia emphasizes sustainable farming and high-quality ingredients, with the majority of its products being Certified Organic and Non-GMO Verified.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
194 products in the catalog. how deep the product line is (saturating).
spans 54 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Cadia (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Cadia · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
every Cadia product in stock, cheapest first.








































Bay Area grocers where neither the digital catalog nor our shelf photos show Cadia· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with CADIA Honey, Organic, Wild Flower · its most-distributed SKU (4 doors) in Honey, the biggest opening. The closest open door is Fairfax Market · 3 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 18% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
23 storefronts across 10 grocers carry it · tap a pin to open the store.
already on that shelf: best yet, full circle, field day
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Cadiathat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Agave Syrup, All Purpose Flour, Almond Butter · +100 more
open here: All Purpose Flour, Almond Butter, Almond Flour · +71 more
open here: Agave Syrup, All Purpose Flour, Almond Butter · +55 more
open here: Agave Syrup, All Purpose Flour, Apple Juice and Cider · +37 more
open here: All Purpose Flour, Almond Butter, Almond Extract · +34 more
open here: All Purpose Flour, Apple Juice and Cider, Applesauce · +25 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Cadia sells it elsewhere but has no SKU here.