campbell's
The Campbell's Company, originally founded in 1869 in Camden, New Jersey, is a prominent food and beverage manufacturer known for its wide range of products beyond its iconic soups. In 2024, the company rebranded from 'Campbell Soup Company' to 'The Campbell's Company' to better represent its diverse offerings, including snacks, sauces, and beverages. The company remains headquartered in Camden, New Jersey.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 1 of 3 San Francisco grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~6% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 14% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Campbell'S (full bar = 100% of the shelf), grouped by department.
The lineup
every Campbell'S product in stock, cheapest first.
