Reading the shelf…
Cape Cod Potato Chips is an American snack food brand renowned for its kettle-cooked potato chips, offering a variety of flavors and styles. The brand emphasizes the use of carefully selected ingredients and traditional cooking methods to produce extra-crunchy chips. Founded in 1980 in Hyannis, Massachusetts, Cape Cod has become a staple in the snack food industry, known for its commitment to quality and flavor.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
28 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Cape Cod (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Cape Cod · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Cape Cod in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Cape Cod product in stock, cheapest first.




























Bay Area grocers where neither the digital catalog nor our shelf photos show Cape Cod· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Cape Cod Less Fat Original Chips · its most-distributed SKU (7 doors) in Potato Chips, the biggest opening. The closest open door is Falletti Foods · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 34% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
34 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: kettle brand, ruffles, boulder canyon
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Cape Codthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Frozen Pizzas
open here: Frozen Pizzas
open here: Frozen Pizzas
open here: Frozen Pizzas
open here: Frozen Pizzas
open here: Frozen Pizzas
open = the store meaningfully carries that category (real depth, not a token SKU) and Cape Cod sells it elsewhere but has no SKU here.