Cara Mia at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Marinated Artichoke Hearts in Canned Artichokes.
Pacific Market stocks canned artichokes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is canned artichokes: Pacific Market stocks only 6 there, so Cara Mia Marinated Artichoke Hearts stands out rather than blending in.
Pacific Market merchandises 1 of the 1 category the brand sells.
non-gmo against the store's assortment lean.
brand excitement 40/100.
enters a thin canned artichokes shelf as a point of difference.
The full runway · across 2 stores
Every category Cara Mia plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in canned artichokes. Each dot is a product on the shelf, by its cost per oz (hover for which). Cara Mia (orange) sits well above the shelf.
What to bring to expand
Cara Mia’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →