castello
Castello runs 17 products across 1 category, stocked in 11 of 24 Bay Area grocers. Its biggest footprint is cheese, at 1% of the shelf. A niche presence · Brand Power 37/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
17 products in the catalog. how deep the product line is (saturating).
spans 1 category · 7 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Castello (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Castello · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Castello in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Castello lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Castello online
Where to find Castello · Bay Area
Opportunities
Grow where it's already stocked
Bay Area stores already carrying Castellothat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
